Art Wortd Coop

In this tutorial I hope to illustrate some of the process of logo design using Adobe Illustrator. However, I must stress, this is not so much a tutorial on the use of Adobe Illustrator as it is a way to show you one method of the "process" of refining an image to a corporate identity (logo) or stylized illustration.The basic process here could be applied to any application.

It should be noted that the example provided here was done mostly for this tutorial and I have bypassed a few of the earlier stages of logo design and concepting such as thumbnail sketching, etc.

The logo is for a company called stone gecko, so I thought an illustration of a chameleon/gecko type animal would be good. Part of the concept originanlly was to make the gecko"s lines apear blocky or stone like, but the process began to go out of the scope of this tutorial so I opted for a more simplified approach.

This tutorial assumes you have at least a basic working knowledge of Illustrator, for example you should know how to select objects and change their outlines and fills. Being comfortable with the pen tool is also a big plus. Go to tutorial page